Researcher

van Oppen, C.A.M.L.

Project Manager

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  1. 2018
  2. Published
  3. 2007
  4. Published
  5. 2005
  6. Published
    van Oppen, C. A. M. L., Odekerken-Schröder, G. J., & Wetzels, M. G. M. (2005). Experiential value: a hierarchical model, the impact on e-loyalty and a customer typology. (METEOR Research Memorandum; No. 016). Maastricht: METEOR, Maastricht University School of Business and Economics.
  7. 2003
  8. Published
    Odekerken-Schröder, G. J., de Wulf, K., van Oppen, C. A. M. L., & de Canniere, M. (2003). Loyalty Monitor Onderzoek. In P. Kotler (Ed.), Principes van Marketing (pp. 419-420). Amsterdam: Pearson/Prentice Hall.
  9. Published
  10. Published
  11. 2001
  12. Published
  13. Published
    van Oppen, C. A. M. L., Odekerken-Schröder, G. J., de Wulf, K., & de Canniere, M. (2001). What Drives Consumer Participation to Loyalty Programs: A Conjoint Analytical Approach. In E. Breivik, AW. Falkenberg, & Gronhaug (Eds.), Research Conference Proceedings, Rethinking European Marketing NHH/EMAC.