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Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories
Kathleen Cleeren
Kelly Geyskens
Peter C. Verhoef
Joost M.E. Pennings
Low-fat
Overpurchasing
Household panel data
Long-run impact
Structural break analysis
International Journal of Research in Marketing, 33 (2016) 896-906. doi:10.1016/j.ijresmar.2016.04.001
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International Journal of Research in Marketing
Copyright (c) 2016 Elsevier B.V. All rights reserved
Elsevier B.V.
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