This is a response to the public inquiry on Influencer Culture launched by the UK Digital, Culture, Media and Sport Committee. The authors of this policy brief are academic scholars from nine universities located in six countries (United Kingdom, Netherlands, Norway, France, Switzerland, United States), and representing five different scientific disciplines (computer science, media and communication, law, sociology and business). This written evidence is the result of a focus group on consumer harms and content monetization convened by Dr Catalina Goanta and Dr Christine Riefa (assisted by Laura Aade) in early May 2021 that considered a selection of the inquiry questions. All authors of this brief are experts and have a track record of publications in the field of social media and influencer marketing. The team includes academics from around the world, because influencer marketing is a phenomenon that goes way beyond the geographical borders of the UK and needs to be thought of globally.
|Number of pages||9|
|Publication status||Published - 2021|