Willful Stereotype Control: The Impact of Internal Motivation to Respond Without Prejudice on the Regulation of Activated Stereotypes

Jennifer Fehr*, Kai Sassenberg, Kai J. Jonas

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review


Internal motivation to behave nonprejudiced leads to heightened control of stereotype activation. However, it is not clear whether internal motivation to behave nonprejudiced only reduces stereotype activation or whether individuals high internally motivated to behave nonprejudiced are also more successful in intentionally controlling already activated stereotypes. Two studies show that internal motivation to behave nonprejudiced when measured as well as when manipulated leads to more efficient control of activated stereotypes. This underlines the powerful potential of internal motivation to behave nonprejudiced to support the intentional control of previously activated stereotypes.
Original languageEnglish
Pages (from-to)180-186
Number of pages7
JournalZeitschrift für Psychologie
Issue number3
Publication statusPublished - 2012
Externally publishedYes


  • stereotype control
  • self-regulation
  • goals
  • internal motivation
  • prejudice

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