Will work for food : a behavioural economic analysis of overeating

In today’s society it is difficult for many people to resist tasty fattening food. But not everyone is as sensitive to the temptation of, for example, a bar of chocolate. Studies in this dissertation show that people who often say they are following and/or have overweight, will work harder for energy high food (such as chocolate). Snacks are therefore extra rewarding for these people, which contributes to their tendency to overeat. This dissertation also shows that imposing taxes on high calorie food can limit overconsumption, also for people with a tendency to overeat.