Why AI-enabled price discrimination is not always undesirable: lessons from law and economics

Digitalization has gradually changed business models and reshaped human lifestyles. The rise of business models based on the collection and processing of consumer data allows undertakings to charge business customers and final consumers different prices for the same goods or services, offered at precisely the same time. This technique, which is called “AI-enabled price discrimination”, has deeply affected people’s daily life. For example, when ordering the same hotel room on the same Chinese website at precisely the same time, a loyal customer was charged more than a new customer (see CCTV.com).