When Gender Fits Self-Regulatory Preferences: The Impact of Regulatory Fit on Gender-Based Ingroup Favoritism

Kai Sassenberg*, Paige C. Brazy, Kai J. Jonas, James Y. Shah

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review


Females are perceived to have less power than males. These differences in perceived power might render different self-regulatory strategies appropriate: Women should (as members of other low-power groups) care about security, whereas men should (as members of other high-power groups) strive for accomplishment. These regulatory implications of gender provide the basis for regulatory fit between individuals' gender and their regulatory focus. Higher fit should lead to stronger gender-based ingroup favoritism: Prevention-focused females and promotion-focused males were expected to show more ingroup favoritism than both sexes in the respective other regulatory focus. According to the regulatory fit hypothesis, this effect should occur for evaluative-but not for stereotype-based ingroup favoritism. Three studies supported these hypotheses.
Original languageEnglish
Pages (from-to)4-15
Number of pages12
JournalSocial Psychology
Issue number1
Publication statusPublished - 2013
Externally publishedYes


  • regulatory fit
  • ingroup favoritism
  • gender
  • regulatory focus

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