What Drives Consumers to Shop Online? A Literature Review

T. Perea y Monsuwe, B.G.C. Dellaert, J.C. de Ruyter

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

6042 Downloads (Pure)
Original languageEnglish
Title of host publicationDemand Driven Chains and Networks
EditorsT Verhallen, C Gaakeer, V Wiegerinck
Place of PublicationDen Haag
PublisherReed business/ Elsevier
Pages267-287
Publication statusPublished - 1 Jan 2004

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