Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty

Nicola E. Stokburger-Sauer*, Ursula Scholl-Grissemann, Karin Teichmann, Martin Wetzels

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

34 Citations (Web of Science)
Original languageEnglish
Pages (from-to)563-590
JournalJournal of Service Management
Issue number4
Publication statusPublished - 2016


  • Customer loyalty
  • Value cocreation
  • Coproduction paradox
  • Customer coproduction
  • Negative effects
  • Process enjoyment
  • Customer self-efficacy
  • Monetary expenditures

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