Value co-creation in online healthcare communities: The impact of patients' reference frames on cure and care

Sarah Van Oerle, Annouk Lievens*, Dominik Mahr

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

The gradual transition of health care toward businesses during the past 50 years has converted passive patients into active customers. In our digital society, patients increasingly use online health communities to satisfy complex needs that healthcare professionals leave unmet, including the creation of cure.
Original languageEnglish
Pages (from-to)629-639
Number of pages11
JournalPsychology & Marketing
Volume35
Issue number9
DOIs
Publication statusPublished - Sep 2018

Keywords

  • healthcare communities
  • other referencing
  • self-referencing
  • value co-creation
  • COMPUTER-MEDIATED COMMUNICATION
  • SELF-FOCUSED ATTENTION
  • SOCIAL SUPPORT
  • PERCEIVED-EMPATHY
  • USER COMMUNITIES
  • SERVICE RESEARCH
  • VALUE COCREATION
  • LANGUAGE USE
  • INNOVATION
  • INFORMATION

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