Value co-creation in online healthcare communities: The impact of patients' reference frames on cure and care

Sarah Van Oerle; Annouk Lievens; Dominik Mahr

doi:10.1002/mar.21111

Value co-creation in online healthcare communities: The impact of patients' reference frames on cure and care

Sarah Van Oerle, Annouk Lievens^*, Dominik Mahr

^*Corresponding author for this work

Marketing & Supply Chain Management

Research output: Contribution to journal › Article › Academic › peer-review

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Abstract

The gradual transition of health care toward businesses during the past 50 years has converted passive patients into active customers. In our digital society, patients increasingly use online health communities to satisfy complex needs that healthcare professionals leave unmet, including the creation of cure.

Original language	English
Pages (from-to)	629-639
Number of pages	11
Journal	Psychology & Marketing
Volume	35
Issue number	9
DOIs	https://doi.org/10.1002/mar.21111
Publication status	Published - Sept 2018

Keywords

healthcare communities
other referencing
self-referencing
value co-creation
COMPUTER-MEDIATED COMMUNICATION
SELF-FOCUSED ATTENTION
SOCIAL SUPPORT
PERCEIVED-EMPATHY
USER COMMUNITIES
SERVICE RESEARCH
VALUE COCREATION
LANGUAGE USE
INNOVATION
INFORMATION

Access to Document

10.1002/mar.21111

Full TextFinal published version, 332 KBLicence: Taverne

Cite this

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title = "Value co-creation in online healthcare communities: The impact of patients' reference frames on cure and care",

abstract = "The gradual transition of health care toward businesses during the past 50 years has converted passive patients into active customers. In our digital society, patients increasingly use online health communities to satisfy complex needs that healthcare professionals leave unmet, including the creation of cure.",

keywords = "healthcare communities, other referencing, self-referencing, value co-creation, COMPUTER-MEDIATED COMMUNICATION, SELF-FOCUSED ATTENTION, SOCIAL SUPPORT, PERCEIVED-EMPATHY, USER COMMUNITIES, SERVICE RESEARCH, VALUE COCREATION, LANGUAGE USE, INNOVATION, INFORMATION",

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