Value co-creation in online healthcare communities: The impact of patients' reference frames on cure and care

Sarah Van Oerle, Annouk Lievens*, Dominik Mahr

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

The gradual transition of health care toward businesses during the past 50 years has converted passive patients into active customers. In our digital society, patients increasingly use online health communities to satisfy complex needs that healthcare professionals leave unmet, including the creation of cure.
Original languageEnglish
Pages (from-to)629-639
Number of pages11
JournalPsychology & Marketing
Volume35
Issue number9
DOIs
Publication statusPublished - Sep 2018

Keywords

  • healthcare communities
  • other referencing
  • self-referencing
  • value co-creation
  • COMPUTER-MEDIATED COMMUNICATION
  • SELF-FOCUSED ATTENTION
  • SOCIAL SUPPORT
  • PERCEIVED-EMPATHY
  • USER COMMUNITIES
  • SERVICE RESEARCH
  • VALUE COCREATION
  • LANGUAGE USE
  • INNOVATION
  • INFORMATION

Cite this

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title = "Value co-creation in online healthcare communities: The impact of patients' reference frames on cure and care",
abstract = "The gradual transition of health care toward businesses during the past 50 years has converted passive patients into active customers. In our digital society, patients increasingly use online health communities to satisfy complex needs that healthcare professionals leave unmet, including the creation of cure.",
keywords = "healthcare communities, other referencing, self-referencing, value co-creation, COMPUTER-MEDIATED COMMUNICATION, SELF-FOCUSED ATTENTION, SOCIAL SUPPORT, PERCEIVED-EMPATHY, USER COMMUNITIES, SERVICE RESEARCH, VALUE COCREATION, LANGUAGE USE, INNOVATION, INFORMATION",
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Value co-creation in online healthcare communities : The impact of patients' reference frames on cure and care. / Van Oerle, Sarah; Lievens, Annouk; Mahr, Dominik.

In: Psychology & Marketing, Vol. 35, No. 9, 09.2018, p. 629-639.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Value co-creation in online healthcare communities

T2 - The impact of patients' reference frames on cure and care

AU - Van Oerle, Sarah

AU - Lievens, Annouk

AU - Mahr, Dominik

N1 - data source:

PY - 2018/9

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N2 - The gradual transition of health care toward businesses during the past 50 years has converted passive patients into active customers. In our digital society, patients increasingly use online health communities to satisfy complex needs that healthcare professionals leave unmet, including the creation of cure.

AB - The gradual transition of health care toward businesses during the past 50 years has converted passive patients into active customers. In our digital society, patients increasingly use online health communities to satisfy complex needs that healthcare professionals leave unmet, including the creation of cure.

KW - healthcare communities

KW - other referencing

KW - self-referencing

KW - value co-creation

KW - COMPUTER-MEDIATED COMMUNICATION

KW - SELF-FOCUSED ATTENTION

KW - SOCIAL SUPPORT

KW - PERCEIVED-EMPATHY

KW - USER COMMUNITIES

KW - SERVICE RESEARCH

KW - VALUE COCREATION

KW - LANGUAGE USE

KW - INNOVATION

KW - INFORMATION

U2 - 10.1002/mar.21111

DO - 10.1002/mar.21111

M3 - Article

VL - 35

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JO - Psychology & Marketing

JF - Psychology & Marketing

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