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Using customer relationship trajectories to segment customers and predict profitability

  • T. Mark
  • , R. Niraj
  • , N. Dawar

Research output: Working paper / Preprint › Working paper

530 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages44
DOIs
Publication statusPublished - 1 Jan 2007

Publication series

SeriesMETEOR Research Memorandum
Number014

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