Using customer relationship trajectories to segment customers and predict profitability

T. Mark, R. Niraj, N. Dawar

Research output: Working paperProfessional

210 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages44
DOIs
Publication statusPublished - 1 Jan 2007

Publication series

SeriesMETEOR Research Memorandum
Number014

Cite this

Mark, T., Niraj, R., & Dawar, N. (2007). Using customer relationship trajectories to segment customers and predict profitability. METEOR, Maastricht University School of Business and Economics. METEOR Research Memorandum, No. 014 https://doi.org/10.26481/umamet.2007014