Using customer relationship trajectories to segment customers and predict profitability

T. Mark, R. Niraj, N. Dawar

Research output: Working paper / Preprint › Working paper

401 Downloads (Pure)

Original language	English
Place of Publication	Maastricht
Publisher	METEOR, Maastricht University School of Business and Economics
Number of pages	44
DOIs	https://doi.org/10.26481/umamet.2007014
Publication status	Published - 1 Jan 2007

Series	METEOR Research Memorandum
Number	014

Access to Document

@techreport{026d727c92c14cd0a9535030df3a682a,

title = "Using customer relationship trajectories to segment customers and predict profitability",

author = "T. Mark and R. Niraj and N. Dawar",

year = "2007",

month = jan,

day = "1",

doi = "10.26481/umamet.2007014",

language = "English",

series = "METEOR Research Memorandum",

publisher = "METEOR, Maastricht University School of Business and Economics",

number = "014",

type = "WorkingPaper",

institution = "METEOR, Maastricht University School of Business and Economics",

}

TY - UNPB

T1 - Using customer relationship trajectories to segment customers and predict profitability

AU - Mark, T.

AU - Niraj, R.

AU - Dawar, N.

PY - 2007/1/1

Y1 - 2007/1/1

U2 - 10.26481/umamet.2007014

DO - 10.26481/umamet.2007014

M3 - Working paper

T3 - METEOR Research Memorandum

BT - Using customer relationship trajectories to segment customers and predict profitability

PB - METEOR, Maastricht University School of Business and Economics

CY - Maastricht

ER -