Using customer relationship trajectories to segment customers and predict profitability

T. Mark, R. Niraj, N. Dawar

Research output: Working paper / PreprintWorking paper

332 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages44
Publication statusPublished - 1 Jan 2007

Publication series

SeriesMETEOR Research Memorandum

Cite this