| Original language | English |
|---|---|
| Pages (from-to) | 16-17 |
| Number of pages | 2 |
| Journal | Marketing Management |
| Volume | 19 |
| Issue number | Summer |
| Publication status | Published - 1 Jan 2010 |
Up, up and away
- C. Moorman
Research output: Contribution to journal › Article › Academic › peer-review