Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

Francisco Villarroel Ordenes, Stephan Ludwig, Ko De Ruyter, Dhruv Grewal, Martin Wetzels

Research output: Contribution to journalArticleAcademicpeer-review

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)875-894
JournalJournal of Consumer Research
Volume43
Issue number6
DOIs
Publication statusPublished - Apr 2017

Keywords

  • consumer sentiment
  • speech act theory
  • text mining
  • online reviews
  • sales ranks
  • social media

Cite this