Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

Francisco Villarroel Ordenes*, Stephan Ludwig, Ko De Ruyter, Dhruv Grewal, Martin Wetzels

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

86 Citations (Web of Science)
Original languageEnglish
Pages (from-to)875-894
JournalJournal of Consumer Research
Issue number6
Publication statusPublished - Apr 2017


  • consumer sentiment
  • speech act theory
  • text mining
  • online reviews
  • sales ranks
  • social media

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