Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

Francisco Villarroel Ordenes; Stephan Ludwig; Ko De Ruyter; Dhruv Grewal; Martin Wetzels

doi:10.1093/jcr/ucw070

Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

Francisco Villarroel Ordenes, Stephan Ludwig, Ko De Ruyter, Dhruv Grewal, Martin Wetzels

Marketing and Supply Chain Management

Research output: Contribution to journal › Article › Academic › peer-review

1 Citation (Scopus)

Original language	English
Pages (from-to)	875-894
Journal	Journal of Consumer Research
Volume	43
Issue number	6
DOIs	https://doi.org/10.1093/jcr/ucw070
Publication status	Published - Apr 2017

Keywords

consumer sentiment
speech act theory
text mining
online reviews
sales ranks
social media

Cite this

Ordenes, F. V., Ludwig, S., De Ruyter, K., Grewal, D., & Wetzels, M. (2017). Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. Journal of Consumer Research, 43(6), 875-894. https://doi.org/10.1093/jcr/ucw070

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Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. / Ordenes, Francisco Villarroel; Ludwig, Stephan ; De Ruyter, Ko; Grewal, Dhruv; Wetzels, Martin.

In: Journal of Consumer Research, Vol. 43, No. 6, 04.2017, p. 875-894.

Research output: Contribution to journal › Article › Academic › peer-review

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KW - online reviews

KW - sales ranks

KW - social media

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DO - 10.1093/jcr/ucw070

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Access to Document

10.1093/jcr/ucw070