Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

Francisco Villarroel Ordenes; Stephan Ludwig; Ko De Ruyter; Dhruv Grewal; Martin Wetzels

doi:10.1093/jcr/ucw070

Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

Francisco Villarroel Ordenes^*, Stephan Ludwig, Ko De Ruyter, Dhruv Grewal, Martin Wetzels

^*Corresponding author for this work

Marketing & Supply Chain Management

Research output: Contribution to journal › Article › Academic › peer-review

86 Citations (Web of Science)

Original language	English
Pages (from-to)	875-894
Journal	Journal of Consumer Research
Volume	43
Issue number	6
DOIs	https://doi.org/10.1093/jcr/ucw070
Publication status	Published - Apr 2017

Keywords

consumer sentiment
speech act theory
text mining
online reviews
sales ranks
social media

Access to Document

10.1093/jcr/ucw070

Cite this

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title = "Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media",

keywords = "consumer sentiment, speech act theory, text mining, online reviews, sales ranks, social media",

author = "Ordenes, {Francisco Villarroel} and Stephan Ludwig and {De Ruyter}, Ko and Dhruv Grewal and Martin Wetzels",

note = "Survey/internet",

year = "2017",

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doi = "10.1093/jcr/ucw070",

language = "English",

volume = "43",

pages = "875--894",

journal = "Journal of Consumer Research",

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publisher = "Oxford University Press",

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Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. / Ordenes, Francisco Villarroel; Ludwig, Stephan; De Ruyter, Ko; Grewal, Dhruv; Wetzels, Martin.

In: Journal of Consumer Research, Vol. 43, No. 6, 04.2017, p. 875-894.

Research output: Contribution to journal › Article › Academic › peer-review

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AU - Ordenes, Francisco Villarroel

AU - Ludwig, Stephan

AU - De Ruyter, Ko

AU - Grewal, Dhruv

AU - Wetzels, Martin

N1 - Survey/internet

PY - 2017/4

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KW - consumer sentiment

KW - speech act theory

KW - text mining

KW - online reviews

KW - sales ranks

KW - social media

U2 - 10.1093/jcr/ucw070

DO - 10.1093/jcr/ucw070

M3 - Article

VL - 43

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EP - 894

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 6

ER -