Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children

Alex Henkel
, Johannes Bögershausen
, Robert Ciuchita
, Gaby Odekerken-Schröder

Marketing & Supply Chain Management

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 2016
Event	2016 Winter Marketing Academic (AMA) Conference - Caesars Palace, Las Vegas, United States Duration: 26 Feb 2016 → 28 Feb 2016

Conference

Conference	2016 Winter Marketing Academic (AMA) Conference
Abbreviated title	AMA
Country/Territory	United States
City	Las Vegas
Period	26/02/16 → 28/02/16

Access to Document

https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference-Doctoral.aspx

Cite this

Henkel, A., Bögershausen, J., Ciuchita, R., & Odekerken-Schröder, G. (2016). Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children. Paper presented at 2016 Winter Marketing Academic (AMA) Conference, Las Vegas, United States. https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference-Doctoral.aspx

@conference{709348a77f3443af96f5b7600f88e16e,

title = "Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children",

author = "Alex Henkel and Johannes B{\"o}gershausen and Robert Ciuchita and Gaby Odekerken-Schr{\"o}der",

year = "2016",

language = "English",

note = "2016 Winter Marketing Academic (AMA) Conference, AMA ; Conference date: 26-02-2016 Through 28-02-2016",

}

Henkel, A, Bögershausen, J, Ciuchita, R & Odekerken-Schröder, G 2016, 'Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children', Paper presented at 2016 Winter Marketing Academic (AMA) Conference, Las Vegas, United States, 26/02/16 - 28/02/16. <https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference-Doctoral.aspx>