Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children

Alex Henkel, Johannes Bögershausen, Robert Ciuchita, Gaby Odekerken-Schröder

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 2016
Event2016 Winter Marketing Academic (AMA) Conference - Caesars Palace, Las Vegas, United States
Duration: 26 Feb 201628 Feb 2016

Conference

Conference2016 Winter Marketing Academic (AMA) Conference
Abbreviated titleAMA
CountryUnited States
CityLas Vegas
Period26/02/1628/02/16

Cite this

Henkel, A., Bögershausen, J., Ciuchita, R., & Odekerken-Schröder, G. (2016). Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children. Paper presented at 2016 Winter Marketing Academic (AMA) Conference, Las Vegas, United States.
Henkel, Alex ; Bögershausen, Johannes ; Ciuchita, Robert ; Odekerken-Schröder, Gaby. / Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children. Paper presented at 2016 Winter Marketing Academic (AMA) Conference, Las Vegas, United States.
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title = "Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children",
author = "Alex Henkel and Johannes B{\"o}gershausen and Robert Ciuchita and Gaby Odekerken-Schr{\"o}der",
year = "2016",
language = "English",
note = "2016 Winter Marketing Academic (AMA) Conference, AMA ; Conference date: 26-02-2016 Through 28-02-2016",

}

Henkel, A, Bögershausen, J, Ciuchita, R & Odekerken-Schröder, G 2016, 'Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children', Paper presented at 2016 Winter Marketing Academic (AMA) Conference, Las Vegas, United States, 26/02/16 - 28/02/16.

Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children. / Henkel, Alex; Bögershausen, Johannes; Ciuchita, Robert; Odekerken-Schröder, Gaby.

2016. Paper presented at 2016 Winter Marketing Academic (AMA) Conference, Las Vegas, United States.

Research output: Contribution to conferencePaperAcademic

TY - CONF

T1 - Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children

AU - Henkel, Alex

AU - Bögershausen, Johannes

AU - Ciuchita, Robert

AU - Odekerken-Schröder, Gaby

PY - 2016

Y1 - 2016

M3 - Paper

ER -

Henkel A, Bögershausen J, Ciuchita R, Odekerken-Schröder G. Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children. 2016. Paper presented at 2016 Winter Marketing Academic (AMA) Conference, Las Vegas, United States.