Unheard consumers: a resource perspective on the goal pursuit of families with hearing impaired children

Alex Henkel, Johannes Bögershausen, Robert Ciuchita, Gaby Odekerken-Schröder

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 2016
Event2016 Winter Marketing Academic (AMA) Conference - Caesars Palace, Las Vegas, United States
Duration: 26 Feb 201628 Feb 2016


Conference2016 Winter Marketing Academic (AMA) Conference
Abbreviated titleAMA
Country/TerritoryUnited States
CityLas Vegas

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