Towards Agent-Based Models of Rumours in Organizations: A Social Practice Theory Approach: 14th Social Simulation Conference, 2018

A.E. Fard, R. Mercuur, V. Dignum, C.M. Jonker, B. van de Walle, Verhagen H. (Editor), Borit M. (Editor), Bravo G. (Editor), Wijermans N. (Editor)

Research output: Contribution to conferencePaperAcademic


Rumour is a collective emergent phenomenon with a potential for provoking a crisis. Modelling approaches have been deployed since five decades ago; however, the focus was mostly on epidemic behaviour of the rumours which does not take into account the differences between agents. We use social practice theory to model agent decision-making in organizational rumourmongering. Such an approach provides us with an opportunity to model rumourmongering agents with a layer of cognitive realism and study the impacts of various intervention strategies for prevention and control of rumours in organizations
Original languageEnglish
Number of pages13
Publication statusPublished - 2020


  • Agent-based model
  • Organization
  • Rumour
  • Social practice theory

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