Towards a multisensory customer experience: an investigation through sensory ethnography

Research output: Contribution to conference › Abstract › Academic

Original language	English
Pages	74-74
Publication status	Published - 2017
Event	Frontiers in Service Conference, 2017 - New York, United States Duration: 22 Jun 2017 → 25 Jun 2017

Conference	Frontiers in Service Conference, 2017
Country/Territory	United States
City	New York
Period	22/06/17 → 25/06/17

Cite this

@conference{86951c4b99b6440ebb2a2527b0acc2e4,

title = "Towards a multisensory customer experience: an investigation through sensory ethnography",

author = "Susan Stead and Gaby Odekerken-Schr{\"o}der and Dominik Mahr",

year = "2017",

language = "English",

pages = "74--74",

note = "Frontiers in Service Conference, 2017 ; Conference date: 22-06-2017 Through 25-06-2017",

}

TY - CONF

T1 - Towards a multisensory customer experience: an investigation through sensory ethnography

AU - Stead, Susan

AU - Odekerken-Schröder, Gaby

AU - Mahr, Dominik

PY - 2017

Y1 - 2017

UR - http://www.servsig.org/wordpress/2016/07/frontiers-in-service-conference-2017-in-new-york/

M3 - Abstract

SP - 74

EP - 74

T2 - Frontiers in Service Conference, 2017

Y2 - 22 June 2017 through 25 June 2017

ER -