Towards a multisensory customer experience: an investigation through sensory ethnography

Research output: Contribution to conferenceAbstractAcademic

Original languageEnglish
Pages74-74
Publication statusPublished - 2017
EventFrontiers in Service Conference, 2017 - New York, United States
Duration: 22 Jun 201725 Jun 2017

Conference

ConferenceFrontiers in Service Conference, 2017
CountryUnited States
CityNew York
Period22/06/1725/06/17

Cite this

Stead, S., Odekerken-Schröder, G., & Mahr, D. (2017). Towards a multisensory customer experience: an investigation through sensory ethnography. 74-74. Abstract from Frontiers in Service Conference, 2017, New York, United States.
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title = "Towards a multisensory customer experience: an investigation through sensory ethnography",
author = "Susan Stead and Gaby Odekerken-Schr{\"o}der and Dominik Mahr",
year = "2017",
language = "English",
pages = "74--74",
note = "Frontiers in Service Conference, 2017 ; Conference date: 22-06-2017 Through 25-06-2017",

}

Stead, S, Odekerken-Schröder, G & Mahr, D 2017, 'Towards a multisensory customer experience: an investigation through sensory ethnography', Frontiers in Service Conference, 2017, New York, United States, 22/06/17 - 25/06/17 pp. 74-74.

Towards a multisensory customer experience: an investigation through sensory ethnography. / Stead, Susan; Odekerken-Schröder, Gaby; Mahr, Dominik.

2017. 74-74 Abstract from Frontiers in Service Conference, 2017, New York, United States.

Research output: Contribution to conferenceAbstractAcademic

TY - CONF

T1 - Towards a multisensory customer experience: an investigation through sensory ethnography

AU - Stead, Susan

AU - Odekerken-Schröder, Gaby

AU - Mahr, Dominik

PY - 2017

Y1 - 2017

UR - http://www.servsig.org/wordpress/2016/07/frontiers-in-service-conference-2017-in-new-york/

M3 - Abstract

SP - 74

EP - 74

ER -

Stead S, Odekerken-Schröder G, Mahr D. Towards a multisensory customer experience: an investigation through sensory ethnography. 2017. Abstract from Frontiers in Service Conference, 2017, New York, United States.