| Original language | English |
|---|---|
| Title of host publication | ANZMAC Conference 2016 "Marketing in a Post-Disciplinary Era" Proceedings |
| Editors | D. Fortin, L.K. Ozane |
| Publisher | University of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law, |
| Pages | 88-95 |
| ISBN (Print) | 978-0-473-37660-4 |
| Publication status | Published - 2016 |
Topology of Augmented Commerce: The State and Directions for Future Research
Jonas Heller*, M. Chylinski, G. Northey, Ko de Ruyter, A. Sinha, P. van Esch, Tim Hilken, Dominik Mahr
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review
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