Topology of Augmented Commerce: The State and Directions for Future Research

Jonas Heller*, M. Chylinski, G. Northey, Ko de Ruyter, A. Sinha, P. van Esch, Tim Hilken, Dominik Mahr

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

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Original languageEnglish
Title of host publicationANZMAC Conference 2016 "Marketing in a Post-Disciplinary Era" Proceedings
EditorsD. Fortin, L.K. Ozane
PublisherUniversity of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law,
Pages88-95
ISBN (Print)978-0-473-37660-4
Publication statusPublished - 2016

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