The users of the technology: The case of solar PV in the Netherlands

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This chapter contributes an empirical analysis of the role of users in the adoption of solar photovoltaic (PV) systems. It first concentrates on individual decisions which lead to an adoption decision regarding solar PV, before turning to diffusion processes. We examine the empirical literature on the adoption of solar PV and present the results of our empirical analysis – based on a questionnaire completed by 817 Dutch households.
We find that the slow adoption and diffusion of solar PV is not driven by single factors such as price or technology change, but typically involves co-evolution between multiple developments. It is related to consumer preferences, product offerings, and slow introduction of policies to promote the use of renewables. We show that knowledge about solar PV is an important factor underlying the adoption or nonadoption of PV in the Netherlands.
Original languageEnglish
Title of host publicationSustainable Development Research at ICIS
Subtitle of host publicationTaking stock and looking ahead
EditorsRon Corvers, Joop de Kraker, René Kemp, Pim Martens, Harro van Lente
PublisherDatawyse / Universitaire Pers Maastricht
Number of pages9
ISBN (Electronic)9789461596475
ISBN (Print)9789461596475
Publication statusPublished - 2016


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