The Undesired Discounting Effect of Budget Brands: How Brand Positioning Affects Perceptions of Customer Service Representatives’ Human Qualities

Alex Henkel, Johannes Bögershausen, K. Aquino, Jos Lemmink

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 2016
EventACR conference 2016 - Berlin, Germany
Duration: 27 Oct 201630 Oct 2016

Conference

ConferenceACR conference 2016
CountryGermany
CityBerlin
Period27/10/1630/10/16

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