The Success Factors in Service Line Extensions

J. Lei; J.C. de Ruyter

The Success Factors in Service Line Extensions

J. Lei, J.C. de Ruyter

Marketing & Supply Chain Management

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

Original language	English
Title of host publication	Conference Proceedings Frontiers in Services 2003
Place of Publication	Washington DC
Publisher	E-Center of the Robert H. Smith School of Business
Publication status	Published - 1 Jan 2003
Event	conference; 2003-10-23; 2003-10-26 - Duration: 23 Oct 2003 → 26 Oct 2003

Conference

Conference	conference; 2003-10-23; 2003-10-26
Period	23/10/03 → 26/10/03

Cite this

@inproceedings{1336ce4a8c6948f19ad0fffe21f6360a,

title = "The Success Factors in Service Line Extensions",

author = "J. Lei and {de Ruyter}, J.C.",

note = "Conference Proceedings Frontiers in Services 2003 E-Center of the Robert H. Smith School of Business Washington DC ; conference; 2003-10-23; 2003-10-26 ; Conference date: 23-10-2003 Through 26-10-2003",

year = "2003",

month = jan,

day = "1",

language = "English",

booktitle = "Conference Proceedings Frontiers in Services 2003",

publisher = "E-Center of the Robert H. Smith School of Business",

}

TY - GEN

T1 - The Success Factors in Service Line Extensions

AU - Lei, J.

AU - de Ruyter, J.C.

N1 - Conference Proceedings Frontiers in Services 2003 E-Center of the Robert H. Smith School of Business Washington DC

PY - 2003/1/1

Y1 - 2003/1/1

M3 - Conference article in proceeding

BT - Conference Proceedings Frontiers in Services 2003

PB - E-Center of the Robert H. Smith School of Business

CY - Washington DC

T2 - conference; 2003-10-23; 2003-10-26

Y2 - 23 October 2003 through 26 October 2003

ER -