The Success Factors in Service Line Extensions

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationConference Proceedings Frontiers in Services 2003
Place of PublicationWashington DC
PublisherE-Center of the Robert H. Smith School of Business
Publication statusPublished - 1 Jan 2003
Eventconference; 2003-10-23; 2003-10-26 -
Duration: 23 Oct 200326 Oct 2003

Conference

Conferenceconference; 2003-10-23; 2003-10-26
Period23/10/0326/10/03

Cite this

Lei, J., & de Ruyter, J. C. (2003). The Success Factors in Service Line Extensions. In Conference Proceedings Frontiers in Services 2003 E-Center of the Robert H. Smith School of Business.