@inbook{e5eac5a0096d4fa593222409d925690a,
title = "The Role of In-Store and Online Retailing Factors",
abstract = "Dhruv Grewal (PhD, Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing, and value-based marketing strategies. He has published over 100 articles in journals such as Journal of Retailing, Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Journal of the Academy of Marketing Science, as well as other journals. He currently serves on numerous editorial review boards.",
keywords = "Brand Post, Customer Relationship Management, Purchase Intention, Shopping Behavior, Store Image",
author = "Anne Roggeveen and Dhruv Grewal and {de La Paz Toldos}, Maria and Gonz{\'a}lez, {Eva M.} and Alfonso Valdez and Ana Franco and Ordenes, {Francisco Villarroel}",
note = "Publisher Copyright: {\textcopyright} 2017, Academy of Marketing Science.",
year = "2017",
month = jan,
day = "1",
doi = "10.1007/978-3-319-45596-9_105",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "553--557",
booktitle = "Creating Marketing Magic and Innovative Future Marketing Trends",
address = "Switzerland",
}