The role of corporate image and extension similarity in service brand extensions

J.C. de Ruyter, M.G.M. Wetzels

Research output: Working paper / Preprint › Working paper

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Original language	English
Place of Publication	Maastricht
Publisher	METEOR, Maastricht University School of Business and Economics
DOIs	https://doi.org/10.26481/umamet.2000035
Publication status	Published - 1 Jan 2000

Series	METEOR Research Memorandum
Number	035

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