TY - BOOK
T1 - The Regulation of Social Media Influencers
A2 - Goanta, Catalina
A2 - Ranchordás, Sofia
N1 - Publisher Copyright:
© The Editors and contributing authors severally 2020. All rights reserved.
PY - 2020/5
Y1 - 2020/5
N2 - In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
AB - In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
UR - https://www.e-elgar.com/shop/gbp/the-regulation-of-social-media-influencers-9781788978279.html
U2 - 10.4337/9781788978286
DO - 10.4337/9781788978286
M3 - Book editing
T3 - Elgar Law, Technology and Society series
BT - The Regulation of Social Media Influencers
PB - Edward Elgar Publishing
ER -