The Regulation of Social Media Influencers

Catalina Goanta (Editor), Sofia Ranchordás (Editor)

Research output: Book/ReportBook editingAcademic

Abstract

In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
Original languageEnglish
PublisherEdward Elgar Publishing
Number of pages352
ISBN (Electronic)978 1 78897 827 9
Publication statusPublished - May 2020

Publication series

SeriesElgar Law, Technology and Society series

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