The receiver's point of view: effect hierarchies and underlying social-psychological processes

R.M. Meertens, H.P. Schaalma, M. Fransen

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationMarketing for sustainability. Towards transactional policy-making
EditorsG Bartels, W Nelissen
Place of PublicationAmsterdam
PublisherIOS Press
Pages163-175
ISBN (Print)1 58603 204 6
Publication statusPublished - 1 Jan 2002

Cite this

Meertens, R. M., Schaalma, H. P., & Fransen, M. (2002). The receiver's point of view: effect hierarchies and underlying social-psychological processes. In G. Bartels, & W. Nelissen (Eds.), Marketing for sustainability. Towards transactional policy-making (pp. 163-175). IOS Press.