The receiver's point of view: effect hierarchies and underlying social-psychological processes

R.M. Meertens, H.P. Schaalma, M. Fransen

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationMarketing for sustainability. Towards transactional policy-making
EditorsG Bartels, W Nelissen
Place of PublicationAmsterdam
PublisherIOS Press
ISBN (Print)1 58603 204 6
Publication statusPublished - 1 Jan 2002

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