The psychology behind commitment and loyalty : an empirical study in a bank setting

J.M.M. Bloemer, G.J. Odekerken-Schröder, H. Martens

Research output: Working paperProfessional

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Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages29
Publication statusPublished - 1 Jan 2002

Publication series

SeriesMETEOR Research Memorandum
Number058

Cite this

Bloemer, J. M. M., Odekerken-Schröder, G. J., & Martens, H. (2002). The psychology behind commitment and loyalty : an empirical study in a bank setting. METEOR, Maastricht University School of Business and Economics. METEOR Research Memorandum, No. 058