The Paradox of Marketing Exploitation and Exploration Learning Strategies: The Overlooked Role of Market Orientation

K. Kyriakopoulos, C. Moorman

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings 4th European Conference on Organizational Knowledge, Learning, and Capabilities
Place of PublicationBarcelona, Spain
Publication statusPublished - 1 Jan 2003
Eventconference; 2003-04-13; 2003-04-14 -
Duration: 13 Apr 200314 Apr 2003


Conferenceconference; 2003-04-13; 2003-04-14

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