@inproceedings{eb773a1631f84c0e800142b4e6952827,
title = "The Paradox of Marketing Exploitation and Exploration Learning Strategies: The Overlooked Role of Market Orientation",
author = "K. Kyriakopoulos and C. Moorman",
note = "Proceedings 4th European Conference on Organizational Knowledge, Learning, and Capabilities Barcelona Barcelona, Spain ; conference; 2003-04-13; 2003-04-14 ; Conference date: 13-04-2003 Through 14-04-2003",
year = "2003",
month = jan,
day = "1",
language = "English",
booktitle = "Proceedings 4th European Conference on Organizational Knowledge, Learning, and Capabilities",
publisher = "Barcelona",
}