The Paradox of Marketing Exploitation and Exploration Learning Strategies: The Overlooked Role of Market Orientation

K. Kyriakopoulos, C. Moorman

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings 4th European Conference on Organizational Knowledge, Learning, and Capabilities
Place of PublicationBarcelona, Spain
PublisherBarcelona
Publication statusPublished - 1 Jan 2003
Eventconference; 2003-04-13; 2003-04-14 -
Duration: 13 Apr 200314 Apr 2003

Conference

Conferenceconference; 2003-04-13; 2003-04-14
Period13/04/0314/04/03

Cite this

Kyriakopoulos, K., & Moorman, C. (2003). The Paradox of Marketing Exploitation and Exploration Learning Strategies: The Overlooked Role of Market Orientation. In Proceedings 4th European Conference on Organizational Knowledge, Learning, and Capabilities Barcelona.