@inproceedings{168debb431734416afd7fb2405d43424,
title = "The Impact of Marketing Assets and Capabilities on Competitive Advantage, Competitive Positioning and Performance in Sevice Companies: The Dutch Case",
author = "J.D.P. Kasper",
note = "Proceedings of the 9th International Research Symposium on Service Excellence in Management QUIS 9 Karlstad Karlstad ; conference; 2004-06-15; 2004-06-18 ; Conference date: 15-06-2004 Through 18-06-2004",
year = "2004",
month = jan,
day = "1",
language = "English",
editor = "R Johnston and B Edvardsson and A Gustafsson and SW Brown",
booktitle = "Proceedings of the 9th International Research Symposium on Service Excellence in Management QUIS 9",
publisher = "Karlstad",
}