The Impact of Marketing Assets and Capabilities on Competitive Advantage, Competitive Positioning and Performance in Sevice Companies: The Dutch Case

J.D.P. Kasper

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 9th International Research Symposium on Service Excellence in Management QUIS 9
EditorsR Johnston, B Edvardsson, A Gustafsson, SW Brown
Place of PublicationKarlstad
PublisherKarlstad
Publication statusPublished - 1 Jan 2004
Eventconference; 2004-06-15; 2004-06-18 -
Duration: 15 Jun 200418 Jun 2004

Conference

Conferenceconference; 2004-06-15; 2004-06-18
Period15/06/0418/06/04

Cite this

Kasper, J. D. P. (2004). The Impact of Marketing Assets and Capabilities on Competitive Advantage, Competitive Positioning and Performance in Sevice Companies: The Dutch Case. In R. Johnston, B. Edvardsson, A. Gustafsson, & SW. Brown (Eds.), Proceedings of the 9th International Research Symposium on Service Excellence in Management QUIS 9 Karlstad.