The Impact of Marketing Assets and Capabilities on Competitive Advantage, Competitive Positioning and Performance in Sevice Companies: The Dutch Case

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 9th International Research Symposium on Service Excellence in Management QUIS 9
EditorsR Johnston, B Edvardsson, A Gustafsson, SW Brown
Place of PublicationKarlstad
Publication statusPublished - 1 Jan 2004
Eventconference; 2004-06-15; 2004-06-18 -
Duration: 15 Jun 200418 Jun 2004


Conferenceconference; 2004-06-15; 2004-06-18

Cite this