The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios

J. Lei, N. Dawar, J.G.A.M. Lemmink

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)324-325
JournalAdvances in Consumer Research
Volume33
Issue number1
Publication statusPublished - 1 Jan 2006

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