Original language | English |
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Pages (from-to) | 324-325 |
Journal | Advances in Consumer Research |
Volume | 33 |
Issue number | 1 |
Publication status | Published - 1 Jan 2006 |
The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios
J. Lei, N. Dawar, J.G.A.M. Lemmink
Research output: Contribution to journal › Article › Academic › peer-review