The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios

^*Corresponding author for this work

Research output: Contribution to journal › Conference article in journal › Academic › peer-review

Original language	English
Pages (from-to)	324-325
Journal	Advances in Consumer Research
Volume	33
Issue number	1
Publication status	Published - 1 Jan 2006

Cite this

@article{cf2a76f2fc93475e974ebaba1709b9d5,

title = "The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios",

author = "J. Lei and N. Dawar and J.G.A.M. Lemmink",

year = "2006",

month = jan,

day = "1",

language = "English",

volume = "33",

pages = "324--325",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

number = "1",

}