The Impact of Cooperative Structure and Firm Culture on Market Orientation and Performance

K. Kyriakopoulos, M.T.G. Meulenberg, J. Nilsson

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Building on recent advances in cooperative literature and practice, we conceive two key organizational features of cooperatives: cooperative structure (in terms of control, ownership, and cost/pricing policies resulting in traditional and re-engineered co-ops) as well as entrepreneurial cooperative firm culture. Then we conceptualize and test the effect of these organizational features on the market orientation and performance of the cooperative firm relying on a sample of dutch co-ops. We cannot establish a systematic influence of the cooperative structure; however, a significant influence of individualized member ownership on performance and of cost/pricing policies on market orientation has been found. Entrepreneurial firm culture has a significant effect on both market orientation and performance. [econlit citations: l200, m310, q130.]
Original languageEnglish
Pages (from-to)379-396
JournalAgribusiness: An International Journal
Issue number4
Publication statusPublished - 1 Jan 2004

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