The Factors Driving Stickiness of Commercial Virtual Communities

R.M. Walczuch, M. Verkuilen, B. Geus, U. ronnen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademic

Original languageEnglish
Title of host publicationProceedings The Second International Conference of the Association of Internet Research, University of Minnesota, Minneapolis-St. Paul, Minnesota, USA
Publication statusPublished - 1 Jan 2001
Eventconference; 2001-10-10; 2001-10-14 -
Duration: 10 Oct 200114 Oct 2001


Conferenceconference; 2001-10-10; 2001-10-14

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