The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation

T. van Laer, J.C. de Ruyter, L.M. Visconti, M.G.M. Wetzels

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite the relevance of narrative transportation for storytelling and narrative persuasion, extant contributions seem to lack systematization. The authors conceive the extended transportation-imagery model, which provides not only a comprehensive model that includes the antecedents and consequences of narrative transportation but also a multidisciplinary framework in which cognitive psychology and consumer culture theory cross-fertilize this field of inquiry. The authors test the model using a quantitative meta-analysis of 132 effect sizes of narrative transportation from 76 published and unpublished articles and identify fruitful directions for further research.
Original languageEnglish
Pages (from-to)797-817
Number of pages21
JournalJournal of Consumer Research
Volume40
Issue number5
DOIs
Publication statusPublished - Feb 2014

Keywords

  • ENTERTAINMENT-EDUCATION
  • STRUCTURAL-ANALYSIS
  • AFFECTIVE RESPONSES
  • MEDIA ENJOYMENT
  • PERSUASION
  • CONSUMPTION
  • TELEVISION
  • FICTION
  • POWER
  • EMPATHY

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