The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice?

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	701-702
Journal	Advances in Consumer Research
Volume	35
Publication status	Published - 1 Jan 2008

Cite this

@article{45738220001f4bf69b7af27ed04a983a,

title = "The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice?",

author = "J.M.E. Pennings and K. Ittersum",

year = "2008",

month = jan,

day = "1",

language = "English",

volume = "35",

pages = "701--702",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}