@inbook{143de8f2523946e7aa9ab455146b9bde,
title = "The effect of big data adoption on companies' selection of the target market",
author = "Jasmine Mondolo and Marco Cucculelli and Silvia Leoni",
note = "data source: primary data collected through a survey administered in 2019 to a large sample of Italian companies. Data from the survey were then merged with balance-sheet firm-level information from the commercial database Aida by Bureau van Dijk.",
year = "2024",
month = may,
day = "16",
language = "English",
isbn = "9781035327454",
pages = "59--76",
editor = "Marco Cucculelli",
booktitle = "Unpacking Innovation",
publisher = "Edward Elgar Publishing",
address = "United Kingdom",
}