The effect of big data adoption on companies' selection of the target market

Jasmine Mondolo^*, Marco Cucculelli, Silvia Leoni

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Unpacking Innovation
Subtitle of host publication	Corporate Dynamics, Business Models and Digital Technologies
Editors	Marco Cucculelli
Publisher	Edward Elgar Publishing
Pages	59-76
Number of pages	18
ISBN (Electronic)	9781035327461
ISBN (Print)	9781035327454
Publication status	Published - 16 May 2024

Cite this

@inbook{143de8f2523946e7aa9ab455146b9bde,

title = "The effect of big data adoption on companies' selection of the target market",

author = "Jasmine Mondolo and Marco Cucculelli and Silvia Leoni",

note = "data source:",

year = "2024",

month = may,

day = "16",

language = "English",

isbn = "9781035327454",

pages = "59--76",

editor = "Marco Cucculelli",

booktitle = "Unpacking Innovation",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}