The effect of a subliminally primed context on intrasexual competition depends on individual differences in sex drive

K. Massar*, A.P. Buunk

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

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We argue that sex drive can be regarded as a fundamental correlate of individual differences in mating strategies, and that it modulates men’s tendencies to engage in intrasexual competition. We expected that men with a high sex drive would be more threatened by a rival in a sexual context than in a commitment context, whereas men with a low sex drive would be more threatened by a rival in a commitment context. Male participants were subliminally primed with either sex-related or commitment-related words, and then confronted with a romantic rival. The results confirm expectations and are discussed in light of other research.
Original languageEnglish
Pages (from-to)691-694
JournalJournal of Research in Personality
Publication statusPublished - 1 Jan 2009
Externally publishedYes

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