| Original language | English |
|---|---|
| Title of host publication | Handbook of Research in International Marketing |
| Editors | S Jain |
| Place of Publication | Cheltenham, UK |
| Publisher | Edward Elgar Publishing |
| Chapter | 3 |
| Pages | 57-80 |
| Number of pages | 4 |
| ISBN (Electronic) | 9781781950395 |
| ISBN (Print) | 9781840649468 |
| DOIs | |
| Publication status | Published - 1 Jan 2003 |
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