The Dynamic Relationships Between Marketing Communication, Customer Commitment, And Customer Spending: A Study On Donation Behavior

Research output: Contribution to conference › Abstract › Academic

Original language	English
Publication status	Published - 2017
Event	Marketing Science Conference - UCS, Los Angeles, United States Duration: 7 Jun 2017 → 10 Jun 2017

Conference	Marketing Science Conference
Country/Territory	United States
City	Los Angeles
Period	7/06/17 → 10/06/17

Access to Document

@conference{0bbe44e47de341568601b05fe41b889f,

title = "The Dynamic Relationships Between Marketing Communication, Customer Commitment, And Customer Spending: A Study On Donation Behavior",

author = "Le, \{Nath Quang\} and Bram Foubert and Barbara Briers and Kathleen Cleeren",

year = "2017",

language = "English",

note = "Marketing Science Conference ; Conference date: 07-06-2017 Through 10-06-2017",

}