Over recent years there has been a growing concern for the tendency of modern Western public administrators and regulators to overregulate risk ? also coined the risk-regulation-reflex (RRR). Too often public decision-makers react to instances of risk with knee-jerk interventions such as increased regulation and inspections. The underlying assumption behind this response is that fatalism, in the sense of accepting risk, is no longer tolerated by citizens and has no place in the current political discourse. This paper challenges that assumption and suggests, on the contrary, that political messages about accepting risk deserve a revival. A balanced perspective can help Western society avoid the pitfall of overreacting to risk.