TY - JOUR
T1 - The Circular Rebound Tool
T2 - A tool to move companies towards more sustainable circular business models
AU - Das, Ankita
AU - Konietzko, Jan
AU - Bocken, Nancy
AU - Dijk, Marc
N1 - Funding Information:
This survey is part of the European Research Council , funded Circular X project at Maastricht Sustainability Institute, Maastricht University. The data is collected in line with GDPR guidelines. Your company name and role will be anonymized, and the responses will be aggregated and analysed. No personal identifying information will be published. The data is only accessible to the researchers (Ankita Das, Dr. Jan Konietzko, Dr. Nancy Bocken).
Funding Information:
This work is part of the Circular X project and has received funding from the European Union's Horizon 2020 European Research Council (ERC) funding scheme under grant agreement number 850159 .
Data Availability
Further data on the specific workshop participants and outcomes is not available. However, the primary outcome of the study, and the workshop process, the tool, is made available. The Circular Rebound Tool template can be accessed freely in the Miroverse under the template name “The Circular Rebound Tool”. An offline version of the tool can be viewed in Appendix D of this paper.
PY - 2023/12/1
Y1 - 2023/12/1
N2 - Companies design circular business models through experimentation. However, most companies do not consider the environmental impact of their new business model ideas during experimentation, an iterative phase of high uncertainty. Previous research shows that companies typically use ‘rules of thumb’ to estimate environmental impact in this stage due to limited time and reliable information to guide decision-making. This might prevent innovators from detecting unintended rebound effects that offset positive environmental gains of new business models. To mitigate this and let innovators think more profoundly about rebound effects during the circular business model experimentation phase, we propose an evidence-based business model ideation tool, the Circular Rebound Tool, designed around lifecycle thinking, the zero-waste hierarchy, and increased rebound effects awareness. The tool's development follows the design science research method, undergoing continuous improvement through 15 workshops. Our tool can help business innovators gain insights into the environmental impact of their early-stage business ideas.
AB - Companies design circular business models through experimentation. However, most companies do not consider the environmental impact of their new business model ideas during experimentation, an iterative phase of high uncertainty. Previous research shows that companies typically use ‘rules of thumb’ to estimate environmental impact in this stage due to limited time and reliable information to guide decision-making. This might prevent innovators from detecting unintended rebound effects that offset positive environmental gains of new business models. To mitigate this and let innovators think more profoundly about rebound effects during the circular business model experimentation phase, we propose an evidence-based business model ideation tool, the Circular Rebound Tool, designed around lifecycle thinking, the zero-waste hierarchy, and increased rebound effects awareness. The tool's development follows the design science research method, undergoing continuous improvement through 15 workshops. Our tool can help business innovators gain insights into the environmental impact of their early-stage business ideas.
KW - Business model tool
KW - Circular business models
KW - Circular economy
KW - Environmental impact
KW - Rebound effects
U2 - 10.1016/j.rcradv.2023.200185
DO - 10.1016/j.rcradv.2023.200185
M3 - Article
SN - 2667-3789
VL - 20
JO - Resources, Conservation & Recycling Advances
JF - Resources, Conservation & Recycling Advances
M1 - 200185
ER -