Abstract
Original language | English |
---|---|
Article number | 119497 |
Number of pages | 17 |
Journal | Journal of Cleaner Production |
Volume | 247 |
Issue number | 119497 |
DOIs | |
Publication status | Published - 20 Feb 2020 |
Keywords
- ALLIANCES
- Boundary work
- CIRCULAR ECONOMY
- COLLABORATIVE VALUE CREATION
- FIELD
- FRAMEWORK
- INTERPLAY
- KNOWLEDGE
- MANAGEMENT
- NONPROFITS
- Sustainable business model innovation
- Sustainable value creation
- VIEW
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In: Journal of Cleaner Production, Vol. 247, No. 119497, 119497, 20.02.2020.
Research output: Contribution to journal › Article › Academic › peer-review
TY - JOUR
T1 - Sustainable business model innovation: The role of boundary work for multi-stakeholder alignment
AU - Velter, Myrthe
AU - Bitzer, Verena
AU - Bocken, Nancy
AU - Kemp, René
N1 - Funding Information: Case Main Collaboration Partners Partner Novelty Societal Value Propositions Environmental Value Propositions Partner Value Propositions Consumer Value Propositions One (initiator: Heijmans) Public housing agency Private investment fund Municipalities Local citizens Private energy/utilities company Leasing Corporations Producer Familiar Familiar Familiar New Familiar New New • Affordable high-quality housing for young, single professionals • Positive contribution to empty areas by attracting new cash flows, community binding, improving safety Emerged • Housing for asylum seekers (new market) • Resource recovery through circularity • High energy efficiency • All-electric Intermediaries (investors, housing corporations, leasing companies): • Innovative product with a good return • Moveable housing • Long-term investment Housing corporations • Temporary housing Municipalities • Temporary design housing to improve urban quality Immediate: • Flexible, independent, qualitative and affordable rental housing Long-term: • (Dutch) Design • Socially and environmentally sustainable municipalities Niaga (initiator: DSM-Niaga) MNE (chemical/material producer) Carpet producer New New • Improve population health through less allergy and asthma • Radically decrease polyester pollution • Full resource recovery • Elimination of raw resource extraction • Elimination of waste • 90% less energy usage during production and recycling Manufacturer • Proud to produce Niaga • New market opportunity through (limited) exclusivity • Future sustainability Retailer • Cost savings through easy application and replacement Immediate: • Buy an experience • No smoke in case of fire • Lightweight & no smell • Easy use; replaceable • Return value Long-term: • Improved health • Pure material • No waste Futureproof (initiator: Kingspan) Farmer Energy cooperation (Regional) banks Regional builders Asbestos removers Solar installers Familiar New New Familiar New Familiar • Discard hazardous substances to improve health • Discard hazardous substances • Renewable energy (solar panels) • Energy efficiency (intelligent lighting and isolation) Insurance company • Decreased risk asbestos Banks • Investment opportunity/cash flow • Risk sharing, decreased risk of having loan on asbestos Energy company • Long-term cash flow • Risk sharing Immediate: • Safe asbestos removal without moving supplies and animals • Cost-neutral: monthly fee based on solar revenue • Less administration; better maintenance, warranty & insurance • Overcome investment barrier Long-term: • Incentive for sustainable certification • Increased fire safety • Increased business premises; property and sales value, access to finance and insurance Ecor Circular Friesland (initiator: Noble Environmental) Public regional Investment & Development Circular Friesland (public) Local industry Private waste collector and processor New New New New • Regional cohesion through circularity • Regional job creation • Elimination of harmful VOCs • Elimination of cellulose waste, harmful VOCs & waste in production • Reduced transport • 100% certified bio-based • 100% resource recovery (urban, farm and forest waste materials), reducing incineration and landfill • Alternative for traditional wood, plywood, corrugated and plastics • 99% water reuse in production • Zero impact factories Provinces/municipalities/regional public investors: • Circular region, sustainability performance • Job creation • Regional cohesion Private investors • Good investment • Global elimination MDFs • Fair material use Sourcing & application potentials • Sales • Part of circular movement • Sustainability performance Immediate: • Avoiding waste costs • Advanced design and performance • 100% non-toxic and recycled • Contribution to LEED credits Long-term: • Community creation: designers, craftsmen Food-for-Feed-for-Food (initiator: Nijsen-Granico) Municipality Environmental NGO New Familiar • Increased public space • Increased food availability, elimination of human-animal competition for land • Contribute to solving manure problem • Decrease smell and improve air quality in areas surrounding stables • No additional need for resources & agricultural land (forests, soy, wheat) • Radical carbon emission reduction through local sourcing & production process • Less phosphate pig manure Pig farmers • Decrease manure problem • Price/volume certainty • Improved image Retailer • Circularity • Avoid waste costs • Improved image & avoid NGO campaigns Butchers • No value identified NGO • No additional resource need & agricultural land • Reduced CO2 emission through regional sourcing & production • Less phosphate pig manure Immediate: • Certified meat • Improved taste and structure • Improved animal welfare • Improved environmental performance Long-term: • Improved environmental performance Kipster (initiator: Kipster) Boundary workers Retailer NGO Builders Food suppliers New Familiar Familiar Familiar New • Chicken food from waste streams does not impede with food for human consumption • Esthetic and functional design • Transparency: visitor and education center • Suitable for urban agriculture • Sell rooster meat to help meeting food demands • Radically lowering ammonia & particulate matter • Chicken food from waste streams • Energy-positive through solar panels • No fossil fuel use • Local packaging and direct distribution limits transport • Sell rooster meat instead producing extra chicken Retailer • Three-star certified egg from Animal Protection • Environmental certification • Energy-neutral • Exclusivity Farmer • New market • Fair pricing NGOs • Contribution to sustainable egg production Immediate: • ‘The best farm with the best egg for the best price’ • Human, animal, and environmentally friendly egg New Karolinska partnership (initiator: Philips Healthcare) County Council (initiator) Competitor 1 (private healthcare) Competitor 2 (private healthcare) Hospital (semi-public) Users Private construction company Familiar New New Familiar Familiar New • Increase affordable healthcare • Increase access to healthcare • Energy efficiency, material and chemical declarations, waste disposals • Less need for raw materials through circularity Hospital • Uptime warranty • Freedom of product choice (also competitor’s) • Fixed price • Access to latest technology • Unburdening responsibility equipment Immediate: • More affordable, convenient and high quality healthcare BeeBanking (initiator: Stroom The Hague) Artist Beekeepers (association) Crowd Retailer Private investors NGOs Sustainability fund Politicians New New New New New Familiar Familiar New • Increased awareness of food production and bee mortality • Increased awareness of food production and bee mortality Artist • Project sale Beekeepers • Promotion for craft • Contribute to environmental goal Private investors/citizens • Contribute to life • Honey package as return for financial support Retail • Honey sales Immediate: • Contribute to life • Honey package • Co-benefit • Taste of urban honey Urgenda (initiator: Thuisbaas) House owners (association) Solar installers Heath pump installers Infrared installers Municipality Familiar New New New New • Contribution to mitigate climate change through energy-neutral home • Contribution to mitigate climate change through energy-neutral home Suppliers & consultants • Market entrance opportunity • Opportunity for scale-up Immediate: • Zero-on-the-meter warranty • Cost-friendly investment with co-funding municipality • Customized 8 step plan • Eliminate CO2 emissions • Self-sufficiency • Financial assistance: subsidies, loans, savings Long-term: • Increased house value • House sold faster Publisher Copyright: © 2019 Elsevier Ltd
PY - 2020/2/20
Y1 - 2020/2/20
N2 - This study focuses on the boundary-spanning nature of sustainable business model innovation, studying multi-stakeholder engagement and alignment. Drawing on the concept of boundary work, we explore the different types of organizational boundary changes between focal companies and their external stakeholders, investigating specifically the process of exploring, negotiating, disrupting and realigning organizational boundaries. Based on an exploratory study of nine different sustainable business model initiatives from for-profit and non-profit organizations, our analysis shows how actors involved need to find alignment at normative, instrumental and strategic dimensions in order to achieve sustainable value creation. However, complexity for alignment emerges through different understandings of value,diverging interests, division of risks and responsibilities, and existing processes and activities that limits actors’ openness to align. Mutual boundary changes are thus necessary in the process of multi-stakeholder engagement in order to enhance organizations’understanding of value and to capture the envisioned value. This paper functions as an agenda-setting paper, presenting first insights on how the boundary work lens can advance our understanding of alignment processes between focal organizations and their external stakeholders, required for sustainable business model innovation.
AB - This study focuses on the boundary-spanning nature of sustainable business model innovation, studying multi-stakeholder engagement and alignment. Drawing on the concept of boundary work, we explore the different types of organizational boundary changes between focal companies and their external stakeholders, investigating specifically the process of exploring, negotiating, disrupting and realigning organizational boundaries. Based on an exploratory study of nine different sustainable business model initiatives from for-profit and non-profit organizations, our analysis shows how actors involved need to find alignment at normative, instrumental and strategic dimensions in order to achieve sustainable value creation. However, complexity for alignment emerges through different understandings of value,diverging interests, division of risks and responsibilities, and existing processes and activities that limits actors’ openness to align. Mutual boundary changes are thus necessary in the process of multi-stakeholder engagement in order to enhance organizations’understanding of value and to capture the envisioned value. This paper functions as an agenda-setting paper, presenting first insights on how the boundary work lens can advance our understanding of alignment processes between focal organizations and their external stakeholders, required for sustainable business model innovation.
KW - ALLIANCES
KW - Boundary work
KW - CIRCULAR ECONOMY
KW - COLLABORATIVE VALUE CREATION
KW - FIELD
KW - FRAMEWORK
KW - INTERPLAY
KW - KNOWLEDGE
KW - MANAGEMENT
KW - NONPROFITS
KW - Sustainable business model innovation
KW - Sustainable value creation
KW - VIEW
U2 - 10.1016/j.jclepro.2019.119497
DO - 10.1016/j.jclepro.2019.119497
M3 - Article
SN - 0959-6526
VL - 247
JO - Journal of Cleaner Production
JF - Journal of Cleaner Production
IS - 119497
M1 - 119497
ER -