Survival of the Fittest: The Multifaceted Role of it in Cobranding

R.E.W. Pruppers, J. Ouwersloot, J.G.A.M. Lemmink

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings ACR North American Conference
Place of PublicationPortland, Oregon
Publication statusPublished - 1 Jan 2004
Eventconference; 2004-10-07; 2004-10-10 -
Duration: 7 Oct 200410 Oct 2004


Conferenceconference; 2004-10-07; 2004-10-10

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