Survival of the Fittest: The Multifaceted Role of it in Cobranding

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings ACR North American Conference
Place of PublicationPortland, Oregon
PublisherPortland
Publication statusPublished - 1 Jan 2004
Eventconference; 2004-10-07; 2004-10-10 -
Duration: 7 Oct 200410 Oct 2004

Conference

Conferenceconference; 2004-10-07; 2004-10-10
Period7/10/0410/10/04

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