Survival of the Fittest: The Multifaceted Role of it in Cobranding

R.E.W. Pruppers; J. Ouwersloot; J.G.A.M. Lemmink

Survival of the Fittest: The Multifaceted Role of it in Cobranding

R.E.W. Pruppers, J. Ouwersloot, J.G.A.M. Lemmink

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

Original language	English
Title of host publication	Proceedings ACR North American Conference
Place of Publication	Portland, Oregon
Publisher	Portland
Publication status	Published - 1 Jan 2004
Event	conference; 2004-10-07; 2004-10-10 - Duration: 7 Oct 2004 → 10 Oct 2004

Conference

Conference	conference; 2004-10-07; 2004-10-10
Period	7/10/04 → 10/10/04

Cite this

@inproceedings{409c815959624480817e187cacab9896,

title = "Survival of the Fittest: The Multifaceted Role of it in Cobranding",

author = "R.E.W. Pruppers and J. Ouwersloot and J.G.A.M. Lemmink",

note = "Proceedings ACR North American Conference Portland Portland, Oregon ; conference; 2004-10-07; 2004-10-10 ; Conference date: 07-10-2004 Through 10-10-2004",

year = "2004",

month = jan,

day = "1",

language = "English",

booktitle = "Proceedings ACR North American Conference",

publisher = "Portland",

}

TY - GEN

T1 - Survival of the Fittest: The Multifaceted Role of it in Cobranding

AU - Pruppers, R.E.W.

AU - Ouwersloot, J.

AU - Lemmink, J.G.A.M.

N1 - Proceedings ACR North American Conference Portland Portland, Oregon

PY - 2004/1/1

Y1 - 2004/1/1

M3 - Conference article in proceeding

BT - Proceedings ACR North American Conference

PB - Portland

CY - Portland, Oregon

T2 - conference; 2004-10-07; 2004-10-10

Y2 - 7 October 2004 through 10 October 2004

ER -