Survival of the Fittest: The Multi-Faceted Role of Fit in Co-Branding

R.E.W. Pruppers, J. Ouwersloot, J.G.A.M. Lemmink

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	245-245
Journal	Advances in Consumer Research
Volume	32
Publication status	Published - 1 Jan 2005

Cite this

@article{9f50e0d3140a41bebb87532acb2f4a6f,

title = "Survival of the Fittest: The Multi-Faceted Role of Fit in Co-Branding",

author = "R.E.W. Pruppers and J. Ouwersloot and J.G.A.M. Lemmink",

year = "2005",

month = jan,

day = "1",

language = "English",

volume = "32",

pages = "245--245",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}