“Surprise Me”! How uncertainty labels affect product consumption

Anika Schumacher, Caroline Goukens, Kelly Geyskens, Martin Reimann

Research output: Contribution to conferencePosterAcademic

Original languageEnglish
Publication statusPublished - 2017
Event2017 NeuroPsychoEconomics conference - University of Antwerp, Antwerp, Belgium
Duration: 8 Jun 20179 Jun 2017

Conference

Conference2017 NeuroPsychoEconomics conference
CountryBelgium
CityAntwerp
Period8/06/179/06/17

Cite this

Schumacher, A., Goukens, C., Geyskens, K., & Reimann, M. (2017). “Surprise Me”! How uncertainty labels affect product consumption. Poster session presented at 2017 NeuroPsychoEconomics conference, Antwerp, Belgium.