Surprise Me! How Uncertainty Labels Affect Product Consumption

Anika Schumacher, Caroline Goukens, Kelly Geyskens, Martin Reimann

Research output: Contribution to conferencePosterAcademic

Original languageEnglish
Publication statusPublished - 2017
EventAssociation of Consumer Research conference - San Diego, United States
Duration: 26 Oct 201729 Oct 2017


ConferenceAssociation of Consumer Research conference
Abbreviated titleACR 2017
Country/TerritoryUnited States
CitySan Diego

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