Surprise Me! How Uncertainty Labels Affect Product Consumption

Anika Schumacher, Caroline Goukens, Kelly Geyskens, Martin Reimann

Research output: Contribution to conferencePosterAcademic

Original languageEnglish
Publication statusPublished - 2017
EventAssociation of Consumer Research conference - San Diego, United States
Duration: 26 Oct 201729 Oct 2017

Conference

ConferenceAssociation of Consumer Research conference
Abbreviated titleACR 2017
CountryUnited States
CitySan Diego
Period26/10/1729/10/17

Cite this

Schumacher, A., Goukens, C., Geyskens, K., & Reimann, M. (2017). Surprise Me! How Uncertainty Labels Affect Product Consumption. Poster session presented at Association of Consumer Research conference, San Diego, United States.