Surprise labels increase indulgent food portion size choice

Anika Schumacher*, Caroline Goukens, Kelly Geyskens

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Article number103919
Number of pages6
JournalFood Quality and Preference
Volume83
DOIs
Publication statusPublished - Jul 2020

Keywords

  • Surprise
  • Halo effect
  • Product labels
  • Portion size choice
  • REPEATED EXPOSURE
  • UNCERTAINTY
  • EXPECTANCY
  • CERTAINTY
  • LIKING
  • POINT

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