Suffizienzförderndes Marketing von Unternehmen

Translated title of the contribution: Sufficiency-promoting marketing of companies

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Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Translated title of the contribution	Sufficiency-promoting marketing of companies
Original language	German
Title of host publication	Suffizienzpolitik
Subtitle of host publication	Möglichkeiten und Grenzen einer sozial-ökologischen Marktwirtschaft
Editors	Benjamin Held, Dorothee Rodenhäuser, Hannes Vetter, Hans Diefenbacher
Publisher	Metropolis-Verlag
Chapter	7
ISBN (Print)	978-3-7316-1566-8
Publication status	Published - 23 Apr 2024

Access to Document

@inbook{aaca85d0d35a49f68e778c6504c3da90,

title = "Suffizienzf{\"o}rderndes Marketing von Unternehmen",

author = "Maike Gossen and Laura Niessen",

year = "2024",

month = apr,

day = "23",

language = "German",

isbn = "978-3-7316-1566-8",

editor = "Benjamin Held and Dorothee Rodenh{\"a}user and Hannes Vetter and Hans Diefenbacher",

booktitle = "Suffizienzpolitik",

publisher = "Metropolis-Verlag",

}